We are Symmetry: a full-service advertising agency. Our audience-first approach integrates digital, streaming, and linear media buying to help you win.
87%
US households stream video
62%
US households stream video + consume linear TV
People don’t consume content in silos, why should your communications strategy be any different?
WHAT WE DO
We implement powerful, integrated media buying strategies – putting disconnected pieces of an intricate process in harmony.
We live at the intersection of marketing technology, data, and campaign politics, and apply scientific methods to make your campaigns efficient and effective.
1
Planning
Customized for each individual campaign – we incorporate media consumption insights for any audience of interest to create a comprehensive media buying strategy that maximizes reach and frequency.
Deliver an integrated media mix allocation across digital, OTT/streaming, and linear platforms.
Our plans incorporate reach/frequency, GRPs, CPMs, exclusive digital reach, exclusive linear reach, and % overlap across channels.
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4
Executing
Reach your target audiences cross-platform – with access to voter files, consumer research data, and third party data – we reach audiences 1:1 at the individual level on digital and household level on linear and streaming platforms.
Our team of experts manage all cross-channel advertising – running Social Media, Influencers, Premium Pre-Roll, Connected TV/OTT, Radio, Broadcast, Cable, and Addressable.
Reporting
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Automated Reporting – we provide integrated performance reports that update daily with optimization recommendations to drive engagement of the campaign message.
Analyzing
The work truly begins when your campaign is live -
our in-market optimization recommendations across audiences, platforms, and creatives help improve engagement and performance metrics.
Competitive Analysis - we help you understand what your competitors are doing to strengthen your campaign.
Our work is cyclical and ongoing - we integrate learning
real-time to strengthen your current and next campaign.
CASE STUDIES
Jahana Hayes for Congress
THE CHALLENGE:
CT-05 is one of the most competitive districts in the country, with Congresswoman Jahana Hayes winning by just 2,000 votes in 2022. With a very competitive Presidential election on the ballot, we were brought on for a screen-agnostic messaging and paid media strategy to help secure her victory. And it worked - Hayes widened her victory from just 2,000 votes in 2022 to 25,000 in 2024.
OUR CAMPAIGN:
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Our messaging strategy was tailored around highlighting Jahana's accomplishments, her family roots in the district, and her core values driving her to advocate for CT-05. In addition, we leveraged hybrid advertising in partnership with the DCCC to reiterate her pro-choice stance.
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Our media buying strategy maxed out reach on linear TV and conducted 1:1 voter file match on digital and streaming platforms, buying as much non-skippable forced view inventory as possible.
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We included key communications targeting African American and Spanish-language audiences.
WHO WE ARE
Our team has over a decade of experience in digital and two decades of experience in linear.
Ritvika Chandra
Partner
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​Ritvika has over a decade of experience as a digital consultant. She uses her expertise, which is leveraging digital advertising and AI/analytics, for Democratic causes and candidates. Being an immigrant herself, her passion for Democratic politics led her to run paid digital comms for campaigns after years of practicing best-in-class techniques in the use of big data, microtargeting, and digital media execution at companies including comScore and Resonate.
Her client portfolio ranges from political clients (IE’s and candidates), public affairs firms, and grassroots agencies, to consumer ad agencies and brands. She has worked on a strong portfolio of consumer clients ranging from Fortune 1000 companies (Amazon, Microsoft, E*TRADE, Universal Studios, T. Rowe Price), media ad agencies, and media publishers (A&E Networks, NBCUniversal). While managing multi-million dollar budgets in digital advertising for consumer clients and helping her political clients win hundreds of races. She has the well-earned reputation of knowing exactly what strategies and tactics to deploy, regardless of the objective, to ultimately succeed.
Born in the United Arab Emirates and of Indian heritage, Ritvika came to the United States in pursuit of a better future for herself. She thrives on the opportunity to help other women be successful in their careers. Diversity and Inclusion are core foundational cultural pillars of Symmetry, values she strives to espouse in her daily life.
Hannah Litchman
Digital Account Director​
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Hannah is a paid digital media strategist with extensive experience in political campaigns. Most recently, she served as Deputy Digital Director on the DCCC IE, where she led digital paid media campaigns and creative strategy across multiple battleground congressional districts. Prior to that, Hannah worked at A|L Media Strategy, overseeing creative and millions in digital and linear media buys for high-profile national political clients. She is passionate about electing Democrats up and down the ballot and thinking about ways in which we can use digital to authentically reach voters where they are at.
